The necessity to link channels as well as the demand for excellence in each individual channel will grow dramatically in the coming years. In a time in which the customer is used to having access to an unlimited variety of merchandise and information anytime and anywhere, retailing means much more than simply offering products. This requires rethinking in a multitude of aspects, such as the way in which the customer is communicated with, the digital and stationary POS design, the role sales personnel play and logistic processes. In the background the changes must be supported by IT systems, data structures and new principles of organization. channel strategies, with the evaluation of the manifold options for action already available today and the implementation of appropriate transformation initiatives. Retail has changed drastically in the last years.
New business models are forcing their way into the market and providing the customer with further opportunities to shop. These business models are attuned individually to the customer and maintain contact also after a purchase has been made. supposedly last fortress, the personal customer relationship. We have learned that a selective customer approach and processing will significantly improve the added value. Along with knowledge of the customer, the sales person will be provided with a new profile, he becomes a customer manager.
This will allow differentiated brands and amounts to be assembled according to customer types, their behaviour and their time of purchase. This chain continues in the marketing on the shop floor. or for the setting of new visiting and purchasing impulses. This is where communication and the customer loyalty system will be of benefit. customer types have been developed to form the central basis that, when analysed, demonstrate potential and approach in their different dimensions.
This new perspective allows all areas, purchasing, sales, marketing and employee management, to create a targeted and efficient performance basis for each individual customer group. as the coordination tool. This guarantees successful implementation.
Cooperation management has, for many years, been associated with conditions. Rebates, percentages, terms of payment. In the end there was often a user and a paying partner.
has set itself the goal of developing true and as such much more effective partnerships with its project customers. defines the necessary agreements and processes together with its customers. The organisational structures will be determined as well as how the potential business partner will be addressed. Our projects last for between 6 and 12 months.
To date more than 30 projects of this type have been successfully completed in the German speaking regions. Lifestyle sector cooperation systems. Online, offline, supplier, retailer.
These words offer combination possibilities, formulate questions and create chances. channel retailing participants become increasingly attractive and necessary. Future cooperation systems will pick up on this development. Due to our close networking with all market participants, we know the requirements and will find the best possible concept.
The decreasing number of retailers in the market and the simultaneous growth of the number of POS is a sure sign of the competition getting stronger. Small retailers are losing significance in the market. Not only is the battle for the consumer getting harder all the time, but also the changes in consumer behaviour, driven by digitalization, are getting stronger. Future sales teams must think and act across all channels.
Purely focussing on the classic wholesale path to stationary retail can never completely exploit the potential. territory active customers, territorial reforms are necessary. channel merchandise flow and increasing number of online channels demand other processing techniques and commission models. time information across all channels is a must. channel customer journey must be taken into account with new cooperation bases between retail and industry.
New order processes: The digital possibilities for visualization and virtualization will be integrated in the processes as a matter of course taking the human factor into account. In spite of the technical possibilities available for a structured evaluation of retail sales figures, the collection creation processes in most companies are not always oriented on this information. To say nothing about the new information that is flushed into the company through online channels, social media and loyalty programmes. good collection can of course not only be created based on sales and customer information from the past. So the challenge is to be seen in structuring the information flow, deducing the right interpretations and enriching these with creativity. The list shows the extent of the potentials and increases the need for action by the company to use its knowledge of the customer and his shopping habits profitably.
partner describe the field of visual brand management consulting today as being the content and process related planning and conception of all POS measures as observed by the customers. Caught in the interplay with ever increasing online and mobile turnover, an emotional and concise staging of the POS gains in importance. demands on shop fitting concepts, integration of emotionalizing factors and concepts for external and internal marketing communication. New developments in consumer purchasing behaviour and the resulting changes continuously demand new, interesting and regular purchasing impulses. This tool will allow you to plan a shop floor dramaturgical composition that will ensure an ideal combination of merchandise presentation, decoration, in store marketing, social media and events suitable for each and every seasonal phase. We will accompany you in all aspects of the conception of this dramaturgical composition and your practical application of the tool, right up to content input during the seasonal run.
The preparation for the planning such as shop floor setup, organizational chart development or benchmark analyses are as much part of our service package as is the down streaming documentation in guidelines and newsletters and the following employee coaching and training. security for the future. central master data file solution will hereby be the starting point for successful data management. prices, suppliers, graphics etc. must be brought together and media independently designed.
time process but is a continuing challenge. With the help of key point indicator supported monitoring, the quality of data needed for qualified analyses can be secured in the long term. consequent master data file strategy must therefore be consistently accompanied and actively supported by management. reaching encroachment in almost all business areas and processes. The conversion to this increased flexibility must be supported by all employees. For this reason a clear communication and an accompanying change management are of the utmost importance.
We will be delighted to accompany you for this challenge. security for the future. central master data file solution will hereby be the starting point for successful data management. prices, suppliers, graphics etc. must be brought together and media independently designed.
time process but is a continuing challenge. With the help of key point indicator supported monitoring, the quality of data needed for qualified analyses can be secured in the long term. consequent master data file strategy must therefore be consistently accompanied and actively supported by management. reaching encroachment in almost all business areas and processes. The conversion to this increased flexibility must be supported by all employees.
For this reason a clear communication and an accompanying change management are of the utmost importance. We will be delighted to accompany you for this challenge. Historically having dealt with only the clothing trade, today powerful international branded products are to be found among the clientele.
has gained in the retail business, as well as from its high level of practical understanding of all the processes involved in the complete value added chain. sized company to global playing corporations. It is this specialisation on one sector combined with expert knowledge of different fields of business which makes an interdisciplinary approach possible and, consequently, solutions for individual issues.
On the following pages you will find a selection of our current clients. sized company to global playing corporations. It is this specialisation on one sector combined with expert knowledge of different fields of business which makes an interdisciplinary approach possible and, consequently, solutions for individual issues. On the following pages you will find a selection of our current clients. SEAK ist in Deutschland der führende Anbieter für Personalplanung und Zeitwirtschaft im Handel. einführung sowie zuverlässiger technischer Unterstützung.
